📝 From The Blogs
Uhhhh yeah. This is a masterpiece.
There are a couple of things I'm crazy about. Customer research. Honesty. Sustainability. Positioning. Competitive analyses (zoinks, that word) really aren't one of them. But they're sooooo useful and essential to every marketer. It's one of those things you learn about in school, but then figure is probably pretty useless. I'm not saying the way you learn them in school was right, but I am saying it's really good to know how to do one.
I'm finding more and more that the best information comes from dialogue -- not blog posts, ebooks, webinars, books, or even podcasts. There's so much that either is too short for a blog post, not appropriate to share as "marketing material," or that people just generally don't share anywhere else. Case in point, Dani Hart.
SaaS can generally be bucketed into two categories: (1) high-touch sales-first product with $500+ starting point, usually with the CTA to book a demo and (2) low-touch marketing-first product with <$500 starting point, usually with a CTA to start a free trial or get started free (freemium). While it may seem like option number two would be much easier to market and convert from your website, both options generally see the same conversion rates and have negligible differences. The mistake you don't want to make, however, is trying to market both the same way. The website, especially, is crucial with a few key differences. Read more as Pedro explains.