📝 From The Blogs
There's a lot of survivorship bias in growth hacking. Just because something worked for one company doesn't mean that it'll work for you. Keys to reading growth hacking articles: context, prerequisites or gaps, and application. Copy-and-pasting will never work, but you can use Asia's method to learn much more than you would have without it.
Can we all just take a second to appreciate the profundity of every word that Seth writes? Like, jeez. Anyways... I used to think brainstorming meant thinking really hard about something until the good ideas were wrung out of my brain like a wet dishcloth in the sink. But the opposite is true. Make a point, a habit even, of brainstorming absurdly bad ideas and the good ideas will come.
Don't worry, I'm not some growth hacking evangelist here to establish myself as the next guru. But there are some great "growth disciplines" that would be wildly beneficial for many marketing teams. I've seen a few methods (like Sean Ellis's ICE, or the Traction book's Bullseye) methods, but this HIPE method is interesting. Running ideas through simple questions can help prioritize and validate your next great marketing ideas.