📝 From The Blogs
This article can be summed up in one sentence: Focus on growth processes instead of growth tactics. Everything needs to be put in context. And this is really the magic of growth that everyone misses out on. While everyone else is aimlessly trying tactic after tactic sporadically and not moving the needle, you can follow a strategic process that will unlock the winning tactics in a fraction of the time.
Seems like I'm constantly talking about it but I'm glad that I'm seeing more and more customer research blog posts pop up. Excuse me as I start ranting again about marketer's obsession with measuring things but I cannot over-emphasize the importance of talking to your customers, despite the lack of quantifiable results and ROI like we're used to in performance marketing. The truth is that nothing is going to give you more clarity, ideas, and insight for doing remarkable marketing than customer research. Nichole does a great job of explaining the marriage between quantifiable data through surveys and analytics with qualifiable data through online research and conversations.