📝 From The Blogs
I've read a decent amount of stories and articles about Hotjar's growth, but this one was different. Vinay goes into how they focused on five key areas to drive growth to $10M ARR in just four years: acceleration, low friction, efficiency of channels being used, traction, and experience. He also outlines how David Darminan used V2MOM (vision, values, methods, obstacles, and measures) to create alignment across the company to utilize this growth engine and propel the company forward.
"What in the world is a content loop???" Content loops involve publishing and sharing media, which is then shared by the business, its users or partners. That action triggers signups, activations and user engagement, which leads to more sharing of the media. This completes the “loop” or cycle. This is a fascinating article about how Pinterests growth lead used SEO combined with a growth loop to drive insane user growth for Pinterest.
Does it feel like your content marketing just doesn't seem to be gaining traction? Like the gears are turning but they're just not moving any faster? Kevin is an advocate for building a flywheel — a system that starts compounding after time and has exponential results. And it's built on a model for minimum viable content to scale in three stages: early, growth, and scale. I love this framework because you're freed from trying to do what everyone else is doing, what the big companies are doing, or what the latest hack is. You're just focused on what's working for you.