📝 From The Blogs
This has been a very timely article for me personally. I've been developing this philosophy of bottom-up marketing, and bottom of funnel content is a large component of that. Bottom of funnel content is sort of that creepy empty guest room at your friend's house that's always there but you've never been brave enough to venture inside. When was the last time you thought about bottom of funnel content?
If you're not careful, you can get stuck in the SaaS vortex of other SaaS companies, SaaS marketers, and SaaS blogs that all talk about the same thing. Believe it or not, yes, you can learn from other industries. It can even be a competitive advantage. I'm glad someone is finally talking about this!
This is a testament that the right content for the right audience is worth 10x more than 100 crappy content pieces for the wrong audience. What I love about the post that's featured in this article is so ordinary. There's nothing flashy, crazy, or extraordinary about the one that got them 50,000 visitors, which is like 20x what they normally got in an entire month.
I'm not usually a big fan of the "growth hacks to try" kind of posts but I couldn't resist with the shear amount in this post. Turns out, it's not half bad! Put these on your growth experiments list. I especially like the "Conversions" section.