📝 From The Blogs
Wes is a growth master and asks the hard questions about what it really takes to run a successful free trial. Why are you doing it? Who do you need to convince? Who do you need to make it successful? With CAC higher than ever, it’s critical convert users while you have them. Don’t leave them hanging in your trials!
Finding the right growth strategies means considering your full business funnel from top to bottom rather than zoning in on a single approach. And this is so underrated. Everyone is always clamoring about customer acquisition or CRO tactics, but in reality, everything needs to done with a wholistic approach.