📝 From The Blogs
As I often preach, customer research and development is THE most important thing you can do. The problem in doing so isn't necessarily that asking questions is risky or getting on the phone with someone is scary, it's that we don't know the right questions to ask. Well, ask no more — here are 6 of the most important questions you can ask your customers.
Steli Efti is the co-founder and CEO of Close.io, a CRM for sales-driven teams. Steli is not only one of the smartest sales thought leaders in the space, but also a real genuine guy. In his AMA with Stripe, he answers questions about outbound email and calling tactics, pricing and packaging your product, and scaling your operations. "Charge more. If you’re an early stage founder building a B2B business, my number one piece of advice is to charge more."
Are you experiencing the "Stackpocalypse"? In marketing, we know better than anyone else how painful it is to have 10, 20, even 50 tools we use to do our jobs. Different UIs, different integrations, different use cases, different automations — it's maddening. Dan from Effin Amazing explains his tech stack of choice using Google Tag Manager, Segment, Clearbit, Autopilot, Salesforce, and Kissmetrics. What's even more interesting than his choice in tech, is how he integrates them. That alone is worth the read. Honestly, many of these tools could be swapped with something better fit for your business, but understanding the order and integrations is key — especially with Google Tag Manager, Segment, Clearbit, and a holistic analytics tool like Kissmetrics.
Here are two startling facts: 1) "Executives state that 7 out of 10 of their organizations are speaking to less than 10 prospects or customers in a non-sales research capacity per month" and 2) "SaaS companies that invested in customer research grew 2-3x faster than companies that didn't." The number #1 action you can take to grow your SaaS business is to invest in customer feedback or research.
This post is about gruntwork. It's long, a bit wordy, and very niche in topic. But it's fascinating. It's the story of Ahmad Iqbal, who built a Shopify App for his own Shopify store and ended up making something people really love — but not without it's woes, hardship, and struggles. Especially look at the "Generating Installs" section and below where he details growth.