📝 From The Blogs
There's been a lot of changes in my life recently! I try to update this page every month or two as a way to relay things that aren't blog-post-worthy but that I still want to share.
This was a fantastic talk by Rand Fishkin. The main points are that (1) your customers have no incentive to amplify (2) your marketing overvalues first exposure (3) you've been sold chasing growth hacks (4) you're ignoring your easiest-to-reach audience (5) your CRO process misses the big picture (6) you've ignored brand marketing. For many companies, there's a large disconnect between the content they're producing and the content that's relevant to their customers. A great litmus test is: would my customer share this? Overvaluing first exposure completely ignores the buyer journey and only takes advantage of demand that day. Growth hacks are just that... hacks. Sustainably getting results long-term requires long-term investments. And the truth is that growth needs momentum — and the audience that already knows and trusts you is the best way to do that.
At first I was a bit skeptical based on the title, but the truth is that there are so many different factors that go into SEO... the basics, on-page, off-page. research, content, technical, link building, etc. After reading through the whole thing, I realized why a checklist is actually very necessary. My main takeaway from this was actually that I need a checklist to reference!
In the past few years, and even months, Google has been releasing features that indicate a focus on page speed. The trend toward page speed might be related to how most SEO hacks and black-hat tricks are largely obsolete now. Page speed may be one of the only things left to compete on.