📝 From The Blogs
Building your audience purely for the sake of selling to them is the riskiest business move you can make. When you're not teaching, helping, or listening to the needs and pains of people you care about, you're both deaf and blind to your customers. Once you're deaf and blind, you can no longer effectively empathize with and relate to your customers. It's a slippery downward slope from there. So stop marketing, and just help people.
Creating a tl;dr style summary for this post would be impossible 😂click on it and you'll see why. My main takeaway is actually that there's a lot more to onboarding than meets the eye. Are you underestimating it? Does it get the attention that it deserves?
This is probably the most essential information for growth-stage SaaS companies with a high-touch sales model involving a sales team. When your price tag is large and the number of customers you need to make your goals is small, it all becomes a question of filtering out the bad and surfacing the good.
I've been learning more and more about Quora Ads - the relatively new kid on the block. Here's a great "getting started" guide.