📝 From The Blogs
Influencer marketing??? Yuckkkkk. It's Ahrefs, you can trust it. What I love about this is that they don't just talk about e-commerce and celebrities. The reality is that influencer marketing is a real strategy and it doesn't have to spammy. Learn how you can use influencers without feeling gross.
It's rare you get an inside look into a successful business. I can resist a good founder's journey blog post. There's no way I could summarize it for you. Particularly pay attention to their "Should You Care About Competition" and their Why Us page.
Here's a refreshingly personable approach to SEO, content, and keyword research besides your standard volume and keyword difficulty criteria. Kevin introduces a problem-driven approach to keyword research that is built on empathy. Using forums, social media, and SEO tools, you can find and prioritize questions and queries that may never be found using traditional methods.
If you're like me, you hear SEOs debate Google's ranking factors all the time. But what's it founded on? How do we know? This is the best resource I can find on Google's ranking factors that are actually backed by evidence.
I made my first podcast appearance! I talked with David Abrams about how I got my job at Baremetrics, what I'm focusing on now, and the principles and frameworks I use to make decisions every day.