📝 From The Blogs
Here are the most interesting tid bits to me: (1) Time and Usage Based Free Trials Convert Better. (2) Conversion Rates Aren’t Impacted by Trial Length. (3) Salespeople Increase Conversion by 3.5x+. (4) Target 4%+ Unassisted Conversion and 15%+ Assisted Conversion. (5) Scoring Leads by Activity May Lead to False Conclusions. Since this is a rather brief piece of content, I'll let you dive into it for yourself :)
This SEO case study is on a blog that was initially monetized through affiliate sales and now through e-commerce sales. NOT SaaS. The results are remarkable, and there's a lot to learn FOR a SaaS company. More SaaS companies need to be looking for marketing competitive advantages rather than just product competitive advantages. Affiliate blogs are the complete opposite from SaaS in that they start with the marketing opportunity first, and then look to the product and monetization opportunity second. When starting your next venture, new job, or re-evaluating your strategies, look for marketing competitive advantages.
Alfred clearly lays out how he experimented with topic clusters for Buffer. What's most interesting is how even subtle changes to the site structure and interlinking can make such a huge impact. Similarly to the article above, look for marketing competitive advantages. Having the foresight and vision to build out topic clusters instead of just picking keywords and writing will pay dividends, exponentially, down the line.
This is a website I ran across recently that very concisely communicates and exemplifies persuasion tactics and marketing principles. Do yourself a favor and run an audit on all of your marketing projects and assets with these principles in mind and I promise you'll find opportunities for improvement.