💡 Quote of the Week

"We're just marketing our way through it."

This was a sarcastic joke one of my old bosses used to say when talking about previous experiences. "We had no idea what we were going to do, the CEO wanted it this way, so we just had to market our way through it" she'd say. Although it's a fun saying, it has deep undertones of misguidance, missed expectations, and marketers left to figure things out on their own. What are you marketing your way through right now?

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