📝 From The Blogs
This was a really interesting read. With a title like that, it screams "listicle!" but it's actually a really in-depth piece. Content, community, and a cohesive experience through the customer journey are absolutely three keys to growth. It's actionable too. Give it a read.
How do you create a landing page? Many start with design. Many start with illustrations. Others start with the layout. Pedro starts with a google doc. Content-first approaches to landing pages are the best way to convert visitors and create a great landing page from scratch. See how he does it.
Low on blog ideas? There are quite literally thousands of ideas waiting for you. I'm a heavy Ahrefs user but I found this piece and application by Buzzsumo to be refreshing. Think outside the box.
What's just as important as cash? Social proof. Especially in the world of enterprise sales, the question "who else uses you guys?" is just as important as "how much are you guys?"
In this guest post by Appcues, they go deep into user onboarding techniques for you to implement. This isn't your normal "marketing" stuff but it's just as impactful. Onboarding can get real creative, real fast.
As marketers, it can be easy to forget the "other side of the funnel." The side where churn happens. But it's just as important to growth. And if you're not paying attention to it, you're doomed as a marketer. Learn about churn, how to prevent it, and what to do when it happens can help you 10x your marketing. Are you bringing in the wrong customers? Are you delivering on the promises you made?