📝 From The Blogs
Are you someone who still hasn't cracked Facebook for your SaaS? Sleeknote to the rescue. This step by step guide will help you set up a Facebook lead gen ad for your SaaS. Pay attention to the retargeting flow especially. Create an audience including the people who visited that page within the last 1-4 days, 5-8 days, 9-12 days, 13-16 days, and so on. Test different messages and content in your ads — try videos, slideshows, podcasts, discounts, competitions, and much more. Let your imagination run wild.
Chris outlines a system he uses to build paid media demand gen programs for his clients. Not coincidentally, a lot is founded on having extensive knowledge of your target customer, or the "DNA Profile" as he calls it — outlining points like celebrities (influencers), tools, competitors, keywords, and ~15 other data points. It struck me that they don't get to a mature model until 90 days, following their test, verify, and scale phases. Are you giving your campaigns long enough? Are you optimizing?
The six growth takeaways: 1) Events — specifically, the kind of events that other companies try to copy 2) Highly specialized sales team — let sales people focus on what they do best 3) Acquisitions – acquiring technology that moves you up and across market 4) Product expansion — land and expand into other business functions 5) Partnerships — be a growth engine for your partners and create an ecosystem of friendly products 6) Show innovation — breakthrough gets attention.
If you're like me and actually not that into social media (oops #guilty), guides like this really help me get with the times. IGTV is said to compete with YouTube. IGTV is ripe for domination while it still isn't saturated with bland and lame content from everyone and their mom. Is IGTV right for your SaaS?