📝 From The Blogs
This is one of my favorite posts by Jason Lemkin. He outlines a divide in marketing talent between a corporate marketing approach and a demand generation approach. Essentially, there are a lot of marketers stuck doing things the old way: branding, direct marketing, sponsorships, swag, etc. While these are all great things, you might just end up with a bunch of blue pens instead of a bunch of customers. Today's market and products demands more from marketers — resilient testing, writing, optimizing, partnerships, and establishing channels that prove to bring in results.
This is a practical guide with many examples woven in about how the founders of Encharge validated and pre-sold their first product. It's about growth marketing in the early days, even before they launched. They'll tell the story of how they validated their idea, pre-sold, launched, and grew their SaaS.
Brian has some really interesting findings about the state of content marketing right now. Tim Soulo had some disputes with his data, and I'm not convinced Buzzsumo is the most accurate tool (especially compared to Ahrefs), but I think the net results are still the same. Notably, longer content outperforms shorter content on many different levels, the vast majority of posts never get a backlink, and how there's likely no correlation between highly sharable content and highly linkable content (at least broadly).