💡 Quote of the Week
"'How do I get the word out?' That's not marketing. Not anymore. Marketing is important enough to do right. ... Shameless marketers brought shame to the rest of us. Spamming. Tricking. Coercing. Is there any other profession that proudly does this? ... This shameless pursuit of attention at the expense of the truth has driven many ethical and generous marketers to hide their best work. To feel shame at the prospect of being market driven. That's not ok."
Seth Godin, in This Is Marketing