📝 From The Blogs
Outreach emails are hard. There's a delicate balance of word choice and tone that teeters between begging, asking, and demanding. I'm glad that someone finally published a study on this because it's historically been one of the least-known marketing practices and something you just can't find (good) advice for around the internet.
I know I know... A giant infographic full of stats. But this is actually really well put together and provides a lot of great context as what to expect and how to benchmark. Take a peak.
The G&C team have finally articulated what is about a blog post that makes it so successful without the usual length, SEO-friendly, and sharability factors. Originality is key. Especially in the age of content mills and rip-offs that clutter the internet with subpar content. And it's not just "be more original," they'll show you how.
Another refreshing read from Tim Soulo about their unconventional opinions on marketing practices. Marketers tend to over-glorify the things that work and want to make a square block fit into a round hole. Everything needs to be taken with context. But that doesn't mean that they're all bad.
Recently had the pleasure of connecting with Joel and man is that guy smart. Copywriting is one of the hardest skills to master and given his experience, listen up, because you're not going to find this somewhere else.
Kieren is a growth-stud and really knows what he's talking about. Experiments are hard and there are a lot of mistakes being made: especially around hypotheses vs predictions. Your goal as a marketer isn't to predict, so why phrase experiments as a prediction? True experiments are unbiased and have no predicted outcome.
Moz recently updated their cornerstone content piece and it's STILL the best resource out there on SEO. I recommend a refresher every 6 months or so.