📝 From The Blogs
Freemium is such a fascinating business model. The more I know and learn more about it, the more questions arise from it. One of the most important things to note about it is that it requires some nuance and special treatment in marketing. Namely, there's a huge emphasis on "get started free" but you don't want to clutter your product with unqualified users who don't find any value out of it.
This article is this week's thought-provoker. I won't spoil anything so click through to read how ads can actually help you with SEO and building organic traffic.
Pedro has been doing a fantastic job of helping founders and marketers distill critical marketing components into digestible, actionable, bite-sized pieces. When someone asks you what your product does, what do you tell them?
A bit click-baity but a really hands-on approach on how to set up an affiliate program for your SaaS. Tapfiliate and Rewardful (getrewardful.com) are both great options for this!
Bonjoro is evangelizing the idea of "Customer Delight" which is a fantastic representation of a full-customer-journey experience for customers in acquiring, activating, retaining, and creating advocates.
Has everyone forgotten about real, in-person marketing channels? In-person events (aka, events) are majorly under-utilized and can be a great way to go the extra mile to connect with customers and prospects in a way that no one else can.
Growth often comes down to fixing or improving just a few key areas of the business. For Albacross, it was activation. Because of the technical ability needed to install it, there was a lot of confusion and drop off to install the bit of code their tool depends on to work. This case study outlines how they fixed this process and drastically improves the results.