📝 From The Blogs
I stumbled upon this the other day and thought it did a remarkably good job of explaining the difference between growth marketing and traditional marketing in a concise way. While it goes over many of the tactics and strategies, don't forget about the mindset shift. It's more about how you think about achieving an end goal than it is about definitions and terms and techniques.
One of my favorite articles from Amy Hoy about all the ways we cut ourselves short and don't even acknowledge what's really going on. Where do you fall short? What's your Achilles heel? How do you respond to feedback and criticism?
I decided to share a piece of my personal career journey so far. To be honest it's a bit scary. And definitely vulnerable. But I hope it's valuable to hear and helpful in some way to you!
This is one of the most in-depth articles I've read about qualitative market research. Like it REALLY goes into the nitty-gritty and doesn't skimp on details. More founders and marketers need to be thinking about qualitative research. The obsession with quantitative is only "one side of the coin." There's SO much to be learned from qualitative research, if only you knew how to wield it...
Nat is one of the marketers I respect the most. He shares how he learned most of what he knows to be able to land freelance gigs, a full-time position at a well-known company, and eventually launch his own agency.