📝 From The Blogs
What do you do for your product launches? Click "send" on the email newsletter, schedule the social media post, and then sit back and relax? Think again.
Nitesh introduces the idea of a Minimum Viable Marketing Framework (MVMF). In Layman terms think of it as a “pre-launch”. A method to determine customer interest before you spend time & money developing your product. Especially when you're just starting out, this is critical. You can do marketing before you even have a product. That's powerful.
Appcues does a fantastic job at showing real-life examples of what great upsells look like in SaaS. Upselling is tricky. Especially when your product has multiple tiers, add-ons, services, or plans.
Running customer interviews for the first time is hard. I really like this 5-step advice that they give.
It’s much faster and more efficient to grow a SaaS company by expanding existing accounts and reducing churn. The same is true for traffic growth, but most content teams focus exclusively on new, new, new. This new free tool allows you to find decaying posts so you can reduce traffic contraction and increase traffic without having to write entirely new content.