📝 From The Blogs
There are 1000x more generalists than specialists in Digital Marketing. Linkedin lists 1.4M people with the role of Marketing Manager but only 1,100 Technical SEOs, for example. Kevin digs into the career paths of marketing generalists vs marketing specialists.
Dana really digs into the heart of marketing: learning to think, speak, and act like your customers.
Not sure what your marketing budget should be? There's an easy way to reverse-engineer it.
Your price points and structures may be impacting purchase decisions more than you might think. I especially like #4 and #7.
Guilty. In your work as a marketer, how much do you guess? Take an honest assessment. It might surprise you.