📝 From The Blogs
Are you treating your email marketing like any other kind of company? There are specific nuances about SaaS that have to be taken into account for email marketing. Ignore it, and you'll probably end up as a screenshot on Twitter with a hashtag like #whatnottodo. Apply it, and you'll probably end up as a screenshot on Twitter with emojis like 👏🎯💪😍
Hiten Shah breaks it down into four different stages: Momentum, Growth, Product Market Fit, and Starter Blog. His main point: Focus on long-term success and work backward from that goal to create a clear picture of how you'll get there. I love how Hiten breaks down each stage and where to focus on for content marketing.
When the former marketing leader of Salesforce, Zendesk, and Slack talks about customer-centric marketing, you listen up. Lesson #1: See the world from your customer’s point of view. Lesson #2: Don’t piss your customers off. Lesson #3: Use the insightful long-term metrics to understand your customers. Lesson #4: Give your customers an amazing experience. But this golden nugget at the end says it best: In the end, a customer-centric approach to marketing weaves intuition and common sense with solid data about customer behavior.
This is a fantastic 0-60 kind of guide and a great perspective for SEO-driven content marketing. He covers how to write high-ranking content from scratch, how to optimize content you’ve already published, and how to track performance. SEO doesn't have to be daunting. It doesn't have to be something that your Fiver guy does.
Len is a fantastic marketer and the first to talk about Reddit in such a practical way. I've personally been using this strategy and already getting a lot of ideas that I otherwise wouldn't have. Pay especially close attention to his "Look for people sharing their struggles" section. Don't sleep on Reddit!