📝 From The Blogs
With the rise in popularity of content marketing, content has become a gimmick. A hack. A short-cut. A box to check. And it creates noise — lots of it. I've been involving more and more minimalism into my personal life, but I love how this article introduces minimalism into marketing. "Consider strategic minimalism your new content priority."
While this is a more entrepreneurial post, it's all about growth. The relentless pursuit of every marketer. What I love about it is that he actually explains how to use a growth framework, something he took from the book Lean Analytics called the 1 Metric That Matters. Let me ask you something: are all those metrics you track actually important? Simple, not easy.
Speaking of growth, how many growth hacking posts have you read? Nay, how many growth hacking posts did you actually use and apply in your business? Exactly. Asia does a fantastic job reverse engineering a post and explaining how to digest it. Worth a read, so you can actually make use of all those late nights on Medium.