📝 From The Blogs
Think freemium is only for SMB? Think again. This is yet another piece of evidence that we are all ultimately selling to people. Sometimes, company size is irrelevant. What's more significant is the way that people want to be sold to. And that transcends company size, industry, revenue, or location. The freemium trend has been exasperated by the sheer number of SaaS in the market. Competition is fierce, and it's a race to prove value to your customers. I feel a bit redundant at this point, but Drift is a perfect example of this. They have a range of products and plans from freemium all the way up to $5,000+ a month. And yet they all buy in relatively the same manner.
Have you been thinking about starting a podcast? Justin Jackson recently co-founded a new podcasting startup called Transistor.fm. They're the podcast hosting solution for businesses. And his response to the above question is the best I've seen yet.
Video is by far the most difficult marketing content to produce. It's the combination of written, audio, and image content, making it 3x more complex than a blog post or podcast episode. And for that, it's also highly rewarding. While video has already risen to mass popularity in consumer spaces like YouTube, Facebook, Instagram, etc., it still has yet to reach mass adoption in the software space. Creating high-quality video content can be a competitive advantage for you. The guys at Databox created this to make your life easier.